Five Things that Should be on Your Home Page

Five Things that Should be on Your Home PageYour home page is your first impression, so you have to make it count. A lot of visitors don’t go past the first page if it doesn’t draw them in or tell them that they are in a place they need to be. When you get traffic to your site, it should be made known who your business is, what it offers and how it can benefit them. Here is a list of things that should be on the front page of every business Web site:

  1. Contact info: Not having your contact info on the front page will cause you to miss out on potential customer interactions. Make sure to list your email address and phone number where visitors can easily see it.

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Four Business Ideas to Start in 2013

Four Business Ideas to Start in 2013Looking to start a new business in 2013? Then you’re going to need some good ideas that are likely to succeed. Research was done to see which industries are likely to be the most profitable this year, which means that startups in these markets are more likely to succeed.

Internet Travel Agency

People weren’t traveling much a few years ago, thanks to the economy, but things have started to look up since 2010. This is a market that is on the rebound, with 2013 expectations for a 6.1% increase (to $20.7 billion). [Read more...]

Social Media Trends For Small Business

Social Media Trends For Small Business
It takes work to work the social media circuit. It isn’t just about updates, but creating strong, shareable content that people relate to. It takes time and commitment to make social media work for your company. Here’s a look at the latest social media trends and how small business owners can implement these tactics.

Social Media Greater Than SEO?

Social Media Greater Than SEO
There’s no doubt that content is king when it comes to driving traffic to your site. However, where that traffic comes from is changing. Social media is the best tool for spreading the word about your blog or website and there are things you can do to leverage that. SEO is still important, but understand that a large portion of your audience will now find you through social media sites versus SEO. [Read more...]

Tips for Entrepreneurs to Manage Social Media

Tips for Entrepreneurs to Manage Social Media
In today’s business world, social media is a must. However if you aren’t sure how to use social media to your advantage, you can end up wasting a lot of time on various platforms that don’t necessarily convert to dollars. Your goal is to raise brand awareness, connect with people in your field and connect with potential consumers. Don’t let social media run your life. You have a new business to manage! Here are the best ways to stay social without letting it take over.

  • Schedule social media updates.
  • Schedule time spent on social media management.

How to Use Social Media Effectively

One of the best tools to make your life easier as an entrepreneur using social media is to schedule your updates. This means you will have your posts ready to go and set them to update on various sites using a tool like Hootsuite. These free tools track the analytics of your posts and also post at the same time every day, which cultivates an audience.

The best time of day to update? Early in the morning around 6-8 a.m. EST. This is when the East coast is up getting their coffee and getting to work and doing their first check-in on Facebook and Twitter for the day. This information gets shared, retweeted and by noon many people have seen your post.

Schedule the amount of time you will spend on social media management. This should be done twice a day, preferably once in the morning and once in the afternoon. This gives you a chance to see what people are talking about, chime in on discussions and share additional information. Limit your time spent on social media to 15-30 minutes. This allows you to spend quality time connecting versus falling into the black hole and watching half of the work day go by in a blink.

3 Reasons That Working From Home is Awesome!

3 Reasons That Working From Home is Awesome
A lot of companies are moving to a remote operations model, and this is creating a wealth of work from home situations for a significant portion of the population. There are positive aspects to working in an office; however, with the advances in technology, is there a real need to do so? There are many reasons why working from home can be absolutely amazing; however, here are three that should be reason enough.
The first reason that working from home is an excellent situation, is that women and men who are looking to start families no longer have to take months off of their jobs and risk the difficulty of acclimating back to the work place after tons of time off. You can be at home with the children and still stay on top of your work responsibilities. The second reason that working from home is great is because you will save a lot of money on gas, tolls, new clothes, and the expenses associated with dining out. Working in an office has so many hidden expenses that you really do not know how much money you waste on a daily basis until you have worked from home. The third, and probably most impactful, reason to work from home is the reduction of stress. Getting ready to head to an office everyday carries a significant amount of stress with it each day. Getting up, finding an outfit that you like and feel comfortable in, making sure you have gas, waiting at the toll booth, trying to navigate traffic, and running to the conference room to make the meeting on time while trying to look professional and composed. It is exhausting, and with technology you can take conference calls from your patio if you want.
These are three of the reasons that working from home is an excellent choice for anyone who has the flexibility to do so.

3 Must Haves For Your Home Office

3 Must Haves For Your Home Office
Working from home is becoming increasingly popular these days. Tons of people are creating virtual offices and juggling their home and work responsibilities simultaneously. However, there are times when focusing of work is necessary and you need the office to actually feel like an office area and not your comfy home. There are a few items that you can include in your virtual office area that will set your office apart from your home space enough to focus when you have to.
The first item that will create an office feel is a desk. It sounds like common sense; however, so many people try to simply sit at the kitchen table to complete work. Sitting at the kitchen table will turn your kitchen in to your work area and that is not exactly the best idea. You want the comfortable relaxing areas to still be relaxing when you are finished with your work. If you turn your relaxing areas into office spaces you risk losing that sigh of relief feeling when you have fulfilled your business responsibilities. While making your desk for business, and leaving your couch for relaxing, you can look in to the second item. The second item for your home office that will help keep you organized is a small white board. You can organize your tasks and thoughts each day and have them displayed to help you manage your time effectively. Even better, you can put the white board away when your day is over. The final item is your own printer. Sure, you could print at a local print shop; however, that gets really expensive and you will save money to increase your earnings over time by having your own printer.
To create your defined office space at home, you should have a separate working space like a desk, a white board, and a printer. These items will help you to get that office feeling from the comfort of your own home!

Social Media: How to Build a Loyal Following

Social Media How to Build a Loyal Following
We all know the impact social media has had on consumers and businesses. Today, consumers use it to find out about products and are even recommended products and services from those they are connected with. By businesses using social media and connecting with consumers, they can gain a loyal following and potentially increased paying customers. Here are some tips on how to build and engage in social media:

  • Be proactive and make posts often. Twitter is a great example for this rule. The more tweets you make, the more likely someone will follow you. It will also help people to find you. Make sure your tweets are relevant. 1-2 posts daily should be fine.
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Hot Business Ideas for 2013

Hot Business Ideas for 2013Looking for the next big business ideas for 2013? Then you’ll find that there are a couple of them that you may be interested in. Knowing the hottest startups can help you pick a market and bring you own unique selling point to the industry. Let’s take a look:

  • Game developer for social network: Likely, you’re one of the millions of people that is obsessed with social network games, especially those found on Facebook. The popularity of these games has increased demand for game developers.
  • Internet shoe store: Women and shoes is a market that will never die down. As long as women have money to spend, a large portion of it will go towards their closets. For the past five years, online shoe sales have grown steadily by an average of over 16% per year.

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Four Tips for Organizing Small Business Paper Clutter

Four Tips for Organizing Small Business Paper ClutterOne of the biggest dilemmas that entrepreneurs face is dealing with desks that are stockpiled with paperwork. When business starts to get booming, you will see an increase in the amount of paperwork that your desk receives. Below are four tips that you can use to help get things organized.

Do the Organizing Yourself

Instead of having your employees organize your paperwork, you should do it yourself. Having others do it for you will only lead to them organizing it in a way that suits them, rather than in a way that benefits the business. [Read more...]