Social Media Greater Than SEO?

Social Media Greater Than SEO
There’s no doubt that content is king when it comes to driving traffic to your site. However, where that traffic comes from is changing. Social media is the best tool for spreading the word about your blog or website and there are things you can do to leverage that. SEO is still important, but understand that a large portion of your audience will now find you through social media sites versus SEO.

Why is Social Media So Important?

Social media is vital because it helps your message spread quickly. With likes, shares and retweets you will reach a larger audience than ever before and in record time. The key is to create content that is highly shareable. This is easier said than done, but there are a few key points to keep in mind.

  • Keep it light.
  • Keep it short.

You want to keep the content light and easy going. Obviously, if you’re an activist group the topics and content will be heavier. If you are selling a product, you want to focus on the positive and keep the content of your posts and articles light and bright which will entice people to come back.

Don’t make your articles or posts too long either. It can be difficult to say everything you want in one post, but luckily you don’t have to! The more content the better. The key is not boring people, so you want to limit your articles to about 500 words or less in order to keep the reader’s attention.

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