Tips for Entrepreneurs to Manage Social Media

Tips for Entrepreneurs to Manage Social Media
In today’s business world, social media is a must. However if you aren’t sure how to use social media to your advantage, you can end up wasting a lot of time on various platforms that don’t necessarily convert to dollars. Your goal is to raise brand awareness, connect with people in your field and connect with potential consumers. Don’t let social media run your life. You have a new business to manage! Here are the best ways to stay social without letting it take over.

  • Schedule social media updates.
  • Schedule time spent on social media management.

How to Use Social Media Effectively

One of the best tools to make your life easier as an entrepreneur using social media is to schedule your updates. This means you will have your posts ready to go and set them to update on various sites using a tool like Hootsuite. These free tools track the analytics of your posts and also post at the same time every day, which cultivates an audience.

The best time of day to update? Early in the morning around 6-8 a.m. EST. This is when the East coast is up getting their coffee and getting to work and doing their first check-in on Facebook and Twitter for the day. This information gets shared, retweeted and by noon many people have seen your post.

Schedule the amount of time you will spend on social media management. This should be done twice a day, preferably once in the morning and once in the afternoon. This gives you a chance to see what people are talking about, chime in on discussions and share additional information. Limit your time spent on social media to 15-30 minutes. This allows you to spend quality time connecting versus falling into the black hole and watching half of the work day go by in a blink.

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